or at least the writers and actors are on strike together which halts most activity. This was the story that this morning’s talking heads programs devoted a considerable portion of their time if not most of it.
To my eye the most interesting dispute is over the role of artificial intelligence and in particular generative artificial intelligence in the large language model form it has taken recently. It seems to me that the irony of the situation is lost on practically all participants. How much natural intelligence does it take to keep writing the same stories over and over again? And what is the role of the writer in movies that primarily consist of car chases and/or explosions and what little dialogue there is is heavily improvised? There is not a lot of creativity out there; no wonder they’re worried about generative AI.
The last time the writers and actors were on strike at the same time was in 1960 and Ronald Reagan was the long-time head of the Screen Actors Guild. He negotiated a pretty good contract for SAG. Maybe the same thing will happen again. I doubt. Not only is Fran Drescher no Reagan, the circumstances are very different.
These strikes are taking place in the context of an entertainment industry whose business model is failing. From 1913 to 1948 the model that evolved was one of motion picture studios that increasingly gained control of the theaters in which movies were shown. That ended in 1948 and the studios suffered a long painful death that continued into the 1960s. That coincided with the rise first of broadcast television networks and then with cable television companies. The rise of premium cable networks over the last 30 years or so saw increased intertwining of movie studios with cable television.
Now some of the biggest producers of “content” as it’s so blandly called are Internet streaming services, e.g. Netflix, Amazon, etc. Broadcast television is almost completely dead; just look at the Emmy nominations announced recently—almost all nominations went to product that was on cable or streaming.
The number of cable subscribers peaked in 2016.
That’s the context of these strikes. Movie studios have suffered possibly their worst period ever, beginning in 2020; broadcast television is practically dead; cable isn’t what it used to be. Add AI to this and you’ve got one fine mess.
Nobody has a right to a business model. I don’t know what business model will arise from present developments but it will be very different from what preceded it.







