The Gap’s New Logo

Glenn Reynolds wonders about The Gap’s new logo, pictured here. In my view is illustrates the triumph of computer graphics over pen-and-ink graphics.

I think it also bear mentioning, continuing with my theme of the effects of demographic change on the economy, that we will almost certainly see a major purge in the number of major brands. I’m afraid it’s going to be sort of post-apocalyptic with the survivors desparately battling over the few scraps that remain.