I have encountered quite a number of posts, editorials, etc. fretting, lamenting, or chortling (depending on viewpoint) over President Biden’s approval rating. There are claims that his campaign team are panicking over it. Personally, the approval rating doesn’t particularly concern me—as some, particularly the president’s supporters, take care to point out, the election is more than six months away. What I think should concern them is the trend or lack thereof. The president approval rating despite some noise has been remarkably stable for well over six months with a floor of about 40% approving and 55% disapproving. Whether that can actually be changed is an open question. However, plenty of people are offering advice.
For example, in his Wall Street Journal op-ed Karl Rove offers advice to both Joe Biden and Donald Trump. For President Biden:
Mr. Biden can turn things around only if he figures out how to take down Mr. Trump with undecided voters, especially those who don’t like either candidate—and soon. The president is running out of time to convince these voters that Donald Trump is worse than he is. Other incumbents were successfully attacking their challengers long before this point in their re-election race.
Biden strategists also have to get it through their heads that swing voters aren’t left-wing Democrats. They don’t want a “transformational” Democratic president but the reassuring, transitional figure they believed they were backing in 2020.
Mr. Biden does, however, have a financial advantage that he’s using to build an aggressive get-out-the vote effort. While this won’t give him 8 or 10 more points, it could boost him enough to win some states that are close today.
He needs it. If you consider the 2016 and 2020 campaigns, the Clinton campaign outspent the Trump campaign nearly 2:1 and lost while the Biden campaign outspent the Trump campaign by a little less than 2:1 and won. The constant is that Democratic campaigns cost more. Why that might be is material for another post.
Here’s his advice for President Trump:
To stay ahead he too needs a message correction. Mr. Trump should spend much less time talking about his legal troubles and more offering a compelling second-term vision. As he entered the courtroom Tuesday, he devoted a minute and a half to issues voters care about, such as electric vehicles and tariffs on China, but spent seven minutes complaining about his courtroom treatment. By failing to realize this election is about America’s future and not his present, Mr. Trump is providing Mr. Biden an opening. We’ll see if the president takes advantage of it.







