Consumers in the U. S. are beginning to seek out alternatives that are Made in the U. S. A.:
(FSB) — U.S. toymakers, long ago crowded out by Chinese manufacturers, may be taking back a bit of turf. Whittle Shortline Railroad (woodentrain.com), a Louisiana, Mo., toymaker, saw a 30% surge in sales in June, when lead paint was found on Chinese-made toys. Whittle is happy to play the “Made in USA” card: Its home page now sports a yellow 100% KID-SAFE WITH LEAD FREE PAINTS banner. “The atmosphere right now is positive for us,” says owner Mike Whitworth, 59. “American consumers are willing to pay more for quality.”
Some businesses go even further in trying to leverage the recall backlash. Frank Davis, CEO of Food for Health International (foodforhealthint.com) in Orem, Utah, drew national media attention for slapping CHINA-FREE stickers on his nutrition supplements. Accused of nativism, Davis, 60, is unapologetic: “I’d prefer to say ‘synthetic-free,’ but customers are looking for ‘China-free’ right now.” And he says it’s working: “We’re on the cusp of increasing sales fourfold.”
My wife and I are big believers in getting our kids to use their imagination and do our best to keep them away from the TV and video games. We have gotten them all sorts of toys that allow them to develop their imaginary world and their motory functions. We have a bunch of Thomas the Tank trains and they have been terrific. However, given the recall later this year, we have largely taken those toys out of the mix. That is when we found the toys and WSRR. Their toys are just terrific though they dont have the personification that the THomas has. All of their trains look EXACTLY like the ones that you see on the rails. They cannot put them down.
China exports millions of pairs of jeans, or millions of boxes toys in exchange for an airplane. If the U.S. government allows more high-tech products to be exported to China, the trade imbalance could easily be improved.
The U.S. trade deficit with China reached a record US$202 billion last year, and it is estimated to increase to $228 billion this year. Monday, U.S. Commerce Secretary Carlos Gutierrez arrived in Beijing again to find ways to narrow the trade gap between the two countries.
“The future should be focused on exporting to China,” Gutierrez told reporters in Beijing.
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