The end of Apple Computer

Apple Computer is no more:

So, today we’ve added to the Mac and the iPod, we’ve added Apple TV, and now iPhone. And you know, the Mac is the only one you really think of as a computer, and we’ve thought about this and we thought, you know, maybe our name should reflect this better than it does. From this day forward we’re going to be known as Apple, Inc. We’ve dropped the computer from our name.

remarked Apple founder and CEO Steve Jobs at MacWorld 2007 today. This was said as part of the announcement of the iPhone, a combination iPod, phone, and Internet mobile communicator that runs a full-blown operating system: Mac OS X.

Sounds like the convergence we’ve been hearing so much about.


More reporting, photos, etc.  from enGadget

5 comments… add one
  • Me want.

  • Me too.

    Dropping the “computer” is apt, and I think demonstrates the innovative power in that company to reinvent itself like almost no other. The fact that Microsoft is still chasing their innovation in several markets says a lot.

  • Microsoft has never, ever been innovative. Not technically, anyway. Any innovations they’ve produced have been in marketing. I think that Microsoft’s greatest contribution to technology is in convincing people to accept something less than perfection. One company (Burroughs) was sued into non-existence for fewer problems than Windows has had for decades.

  • Microsoft gets something right every few years. The first versions of Word (that were Mac-only) were really good, and I know people who still use Word 5.1 on the Mac because it’s probably the best version they did.

    But for the most part I agree. Microsoft isn’t unjustifiably compared to the Borg.

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