If you find yourself out of a job, here’s a new career you might consider: generational consultant. As reported by the Wall Street Journal:
Millennial expert Lindsey Pollak says she can teach companies a thing or two about young workers. First, they expect work to be meaningful. Second, they crave frequent feedback. Third, they despise voice mail.
People born in the 1980s and 1990s now make up the largest single generational group in the workforce, and managing them has become a source of agita for big businesses such as Oracle Corp., Goldman Sachs Group Inc. and Coca-Cola Co.
Millennial issues also have become a source of income for a host of self-anointed experts who say they can interpret young workers’ whims and aspirations—sometimes for as much as $20,000 an hour. Oracle, Red Robin Gourmet Burgers Inc. and Time Warner Inc.’s HBO have retained millennial advisers to stem turnover, market to young people and ensure their happiness at work.
I think that’s probably something I could do for $20,000 an hour. I mean, that’s not Hillary Clinton money but it’s good pay nonetheless.
I do think that there are some particular ways in which you must treat millennials different than you would, say, Baby Boomers but not many. Most of the examples given in the article are just good management, whether your employees are Baby Boomers, Generation X, or millennials.
As suggested by one of the practitioners of the art quoted in the article, it’s obviously a racket.