I’m not a fan of professional athletics or the Super Bowl more generally. I can’t remember when I last watched a Super Bowl halftime show but I’ve been surprised at the kerfuffle over this year’s show.
I think it will be interesting to learn whether the NFL attracted the audience they apparently are pursuing with its halftime show selection. I’m guessing they won’t but not for the reasons some might suggest. I suspect that selection reflects a strategic mismatch. The audience in question is far more likely to watch the halftime show later, via streaming, than to watch the entire game, halftime, and, vitally, the commercials in real time.
