The most famous statement of Calvin Coolidge, president of the United States from 1923 to 1929, is usually misquoted as “the business of America is business”. The original version of that was from President Coolidge’s address to the American Society of Newspaper Editors, quoted here in full, given almost a century ago on January 17, 1925:
The relationship between governments and the press has always been recognized as a matter of large importance. Wherever despotism abounds, the sources of public information are the first to be brought under its control. Where ever the cause of liberty is making its way, one of its highest accomplishments is the guarantee of the freedom of the press. It has always been realized, sometimes instinctively, oftentimes expressly, that truth and freedom are inseparable. An absolutism could never rest upon any thing save a perverted and distorted view of human relationships and upon false standards set up and maintained by force. It has always found it necessary to attempt to dominate the entire field of education and instruction. It has thrived on ignorance. While it has sought to train the minds of a few, it has been largely with the purpose of attempting to give them a superior facility for misleading the many. Men have been educated under absolutism, not that they might bear witness to the truth, but that they might be the more ingenious advocates and defenders of false standards and hollow pretenses. This has always been the method of privilege, the method of class and caste, the method of master and slave.
When a community has sufficiently advanced so that its government begins to take on that of the nature of a republic, the processes of education become even more important, but the method is necessarily reversed. It is all the more necessary under a system of free government that the people should be enlightened, that they should be correctly informed, than it is under an absolute government that they should be ignorant. Under a republic the institutions of learning, while bound by the constitution and laws, are in no way subservient to the government. The principles which they enunciate do not depend for their authority upon whether they square with the wish of the ruling dynasty, but whether they square with the everlasting truth. Under these conditions the press, which had before been made an instrument for concealing or perverting the facts, must be made an instrument for their true representation and their sound and logical interpretation. From the position of a mere organ, constantly bound to servitude, public prints rise to a dignity, not only of independence, but of a great educational and enlightening factor. They attain new powers, which it is almost impossible to measure, and become charged with commensurate responsibilities.
The public press under an autocracy is necessarily a true agency of propaganda. Under a free government it must be the very reverse. Propaganda seeks to present a part of the facts, to distort their relations, and to force conclusions which could not be drawn from a complete and candid survey of all the facts. It has been observed that propaganda seeks to close the mind, while education seeks to open it. This has become one of the dangers of the present day.
The great difficulty in combating unfair propaganda, or even in recognizing it, arises from the fact that at the present time we confront so many new and technical problems that it is an enormous task to keep ourselves accurately informed concerning them. In this respect, you gentlemen of the press face the same perplexities that are encountered by legislators and government administrators. Whoever deals with current public questions is compelled to rely greatly upon the information and judgments of experts and specialists. Unfortunately, not all experts are to be trusted as entirely disinterested. Not all specialists are completely without guile. In our increasing dependence on specialized authority, we tend to become easier victims for the propagandists, and need to cultivate sedulously the habit of the open mind. No doubt every generation feels that its problems are the most intricate and baffling that have ever been presented for solution. But with all recognition of the disposition to exaggerate in this respect, I think we can fairly say that our times in all their social and economic aspects are more complex than any past period. We need to keep our minds free from prejudice and bias. Of education, and of real information we cannot get too much. But of propaganda, which is tainted or perverted information, we cannot have too little.
Newspaper men, therefore, endlessly discuss the question of what is news. I judge that they will go on discussing it as long as there are newspapers. It has seemed to me that quite obviously the news giving function of a newspaper cannot possibly require that it give a photographic presentation of everything that happens in the community. That is an obvious impossibility. It seems fair to say that the proper presentation of the news bears about the same relation to the whole field of happenings that a painting does to a photograph. The photograph might give the more accurate presentation of details, but in doing so it might sacrifice the opportunity the more clearly to delineate character. My college professor was wont to tell us a good many years ago that if a painting of a tree was only the exact representation of the original, so that it looked just like the tree, there would be no reason for making it; we might as well look at the tree itself. But the painting, if it is of the right sort, gives something that neither a photograph nor a view of the tree conveys. It emphasizes something of character, quality, individuality. We are not lost in looking at thorns and defects; we catch a vision of the grandeur and beauty of a king of the forest.
And so I have conceived that the news, properly presented, should be a sort of cross section of the character of current human experience. It should delineate character, quality, tendencies and implications. In this way the reporter exercises his genius. Out of the current events he does not make a drab and sordid story, but rather an in forming and enlightened epic. His work becomes no longer imitative, but rises to an original art.
Our American newspapers serve a double purpose. They bring knowledge and information to their readers, and at the same time they play a most important part in connection with the business interests of the community, both through their news and advertising departments. Probably there is no rule of your profession to which you gentlemen are more devoted than that which prescribes that the editorial and the business policies of the paper are to be conducted by strictly separate departments. Editorial policy and news policy must not be influenced by business consideration; business policies must not be affected by editorial programs. Such a dictum strikes the outsider as involving a good deal of difficulty in the practical adjustments of every day management. Yet, in fact, I doubt if those adjustments are any more difficult than have to be made in every other department of human effort. Life is a long succession of compromises and adjustments, and it may be doubted whether the press is compelled to make them more frequently than others do.
When I have contemplated these adjustments of business and editorial policy, it has always seemed to me that American newspapers are peculiarly representative of the practical idealism of our country. Quite recently the construction of a revenue statute resulted in giving publicity to some highly interesting facts about incomes. It must have been observed that nearly all the newspapers published these interesting facts in their news columns, while very many of them protested in their editorial columns that such publicity was a bad policy. Yet this was not inconsistent. I am referring to the incident by way of illustrating what I just said about the newspapers representing the practical idealism of America. As practical newsmen they printed the facts. As editorial idealists they protested that there ought to be no such facts available.
Some people feel concerned about the commercialism of the press. They note that great newspapers are great business enterprises earning large profits and controlled by men of wealth. So they fear that in such control the press may tend to support the private interests of those who own the papers, rather than the general interest of the whole people. It seems to me, however, that the real test is not whether the newspapers are controlled by men of wealth, but whether they are sincerely trying to serve the public interests. There will be little occasion for worry about who owns a newspaper, so long as its attitudes on public questions are such as to promote the general welfare. A press which is actuated by the purpose of genuine usefulness to the public interest can never be too strong financially, so long as its strength is used for the support of popular government.
There does not seem to be cause for alarm in the dual relationship of the press to the public, whereby it is on one side a purveyor of information and opinion and on the other side a purely business enterprise. Rather, it is probable that a press which maintains an intimate touch with the business currents of the nation, is likely to be more reliable than it would be if it were a stranger to these influences. After all, the chief business of the American people is business. They are profoundly concerned with producing, buying, selling, investing and prospering in the world. I am strongly of opinion that the great majority of people will always find these are moving impulses of our life. The opposite view was oracularly and poetically set forth in those lines of Goldsmith which everybody repeats, but few really believe:
Ill fares the land, to hastening ills a prey,
Where wealth accumulates, and men decay.
Excellent poetry, but not a good working philosophy. Goldsmith would have been right, if, in fact, the accumulation of wealth meant the decay of men. It is rare indeed that the men who are accumulating wealth decay. It is only when they cease production, when accumulation stops, that an irreparable decay begins. Wealth is the product of industry, ambition, character and untiring effort. In all experience, the accumulation of wealth means the multiplication of schools, the increase of knowledge, the dissemination of intelligence, the encouragement of science, the broadening of outlook, the expansion of liberties, the widening of culture. Of course, the accumulation of wealth can not be justified as the chief end of existence. But we are compelled to recognize it as a means to well nigh every desirable achievement. So long as wealth is made the means and not the end, we need not greatly fear it. And there never was a time when wealth was so generally regarded as a means, or so little regarded as an end, as today. Just a little time ago we read in your newspapers that two leaders of American business, whose efforts at accumulation had been most astonishingly successful, had given fifty or sixty million dollars as endowments to educational works. That was real news. It was characteristic of our American experience with men of large resources. They use their power to serve, not themselves and their own families, but the public. I feel sure that the coming generations, which will benefit by those endowments, will not be easily convinced that they have suffered greatly because of these particular accumulations of wealth.
So there is little cause for the fear that our journalism, merely because it is prosperous, is likely to betray us. But it calls for additional effort to avoid even the appearance of the evil of selfishness. In every worthy profession, of course, there will always be a minority who will appeal to the baser instinct. There always have been, and probably always will be some who will feel that their own temporary interest may be furthered by betraying the interest of others. But these are becoming constantly a less numerous and less potential element in the community. Their influence, whatever it may seem at a particular moment, is always ephemeral. They will not long interfere with the progress of the race which is determined to go its own for ward and upward way. They may at times somewhat retard and delay its progress, but in the end their opposition will be overcome. They have no permanent effect. They accomplish no permanent result. The race is not traveling in that direction. The power of the spirit always prevails over the power of the flesh. These furnish us no justification for interfering with the freedom of the press, because all freedom, though it may sometime tend toward excesses, bears within it those remedies which will finally effect a cure for its own disorders.
American newspapers have seemed to me to be particularly representative of this practical idealism of our people. Therefore, I feel secure in saying that they are the best newspapers in the world. I believe that they print more real news and more reliable and characteristic news than any other newspaper. I believe their editorial opinions are less colored in influence by mere partisanship or selfish interest, than are those of any other country. Moreover, I believe that our American press is more independent, more reliable and less partisan today than at any other time in its history. I believe this of our press, precisely as I believe it of those who manage our public affairs. Both are cleaner, finer, less influenced by improper considerations, than ever before. Whoever disagrees with this judgment must take the chance of marking himself as ignorant of conditions which notoriously affected our public life, thoughts and methods, even within the memory of many men who are still among us.
It can safely be assumed that self interest will always place sufficient emphasis on the business side of newspapers, so that they do not need any outside encouragement for that part of their activities. Important, however, as this factor is, it is not the main element which appeals to the American people. It is only those who do not understand our people, who believe that our national life is entirely absorbed by material motives. We make no concealment of the fact that we want wealth, but there are many other things that we want very much more. We want peace and honor, and that charity which is so strong an element of all civilization. The chief ideal of the American people is idealism. I cannot repeat too often that America is a nation of idealists. That is the only motive to which they ever give any strong and lasting reaction. No newspaper can be a success which fails to appeal to that element of our national life. It is in this direction that the public press can lend its strongest support to our Government. I could not truly criticize the vast importance of the counting room, but my ultimate faith I would place in the high idealism of the editorial room of the American newspaper.
I think there’s a lot to like in that speech. It was a different day, of course. Nowadays the path to wealth lies through rent-seeking. And President Coolidge’s depiction of newspaper editors is barely recognizeable today.
