and retail. And streaming.
Imagine if romantic comedy and shopping had a baby. Walmart did and they call it “RomCommerce”.
Be afraid. Be very afraid. It’s product placement—which goes on in every movie these days—taken to the next level. It’s an actual way that interactivity can be used in movies and television. It’s also how streaming will survive. And what will put the last nail in the coffin of cineplexes.
There are so many plusses for the all of the businesses involved in this that I don’t believe we will be able to escape it.
I’m not sure that will actually work or be that compelling. I think it will be very niche. But that’s kind of the problem with media – everything is niche now.
Well, yes, doing something and doing something well are two different things. But it can probably be done well just as present product placement is almost subliminal.
Shoppable content has been a big thing in China for a few years — but no one knows if / when it would translate over.
Sort of like QR codes, which took off in China several years prior to the pandemic. Lots of US players thought it was a big opportunity, but it failed to take off until the pandemic.
Maybe it will be something like that… a bunch of fizzles until something “viral” is found and we have our future.
Yeah, I’m aware it’s been a thing in China for a while.