MetLife has fired Snoopy. The Wall Street Journal reports:
MetLife decided earlier this year to part with most of its U.S. life-insurance business. Now it is cutting ties with Snoopy.
The 148-year-old company first used the “Peanuts†cartoon character in advertising 31 years ago as it tried to connect with U.S. consumers. Snoopy, created by cartoonist Charles Schulz, now appears on everything from MetLife blimps to the company’s marketing and sales materials.
[…]
“We knew with all the transformation going on, we needed to rethink how we went to market and how we presented our brand,†MetLife Chief Executive Steven Kandarian said in an interview.
Who should replace Snoopy to represent the new, up-to-date Met-Life? I have the ideal candidate. I propose Charles Montgomery Burns:
Exxxxcelllent.
Mr. Burns is too compassionate to represent a modern insurance company.