How Do We Think We’re Doing?

I strongly suspect many will find the results of Technometric’s Direction of the Country index counter-intuitive:

Each month Technometrica’s monthly survey of Americans produces a few key metrics. We launched the tracking study in February 2001, and it is in its twentieth year now. Thanks to the sponsorship of Investor’s Business Daily, our media partner, without which we would not have been able to amass this data.

The objective of this article is twofold. The first is to deliver on the story’s headline, and the second, to introduce seven indexes that TIPP publishes each month to measure various country facets.

Here’s the index I found the most intuitive. The question was “Generally speaking, how satisfied are you with the direction that the country is going in at this time in terms of morals and ethics?”

Now here’s the big question: what will their indices look like in four years?

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