Napoleon Bonaparte famously noted that the only forces that unite human beings are fear and interest.
If your experience is anything like mine, you’re being inundated with political advertising in the form of TV spots, radio spots, newspaper ads, and frank mail. I can only imagine what it’s like in districts that are actually competitive or states with senatorial elections.
The advertisements of Republicans, what few of them I receive here, rely on fear—fear of immigrants, fear of increased taxes, and fear of Democrats unleashed. The advertisements of Democrats rely on both fear and interest. The phrase “they want to take aware your health care” is an appeal to fear while the impressive array of additional services in health care and education are appeals to interest.
The lack of self-awareness continues to be astonishing to me.