A Question of Pronunciation

by Dave Schuler on October 11, 2012

There’s an amusing anecdote of disorganization in the Obama campaign over at the The Hill:

A prankster briefly jumped on an opening left by President Obama’s digital team on Thursday, setting up a Twitter account under a handle the campaign announced was theirs.

The Obama campaign early on Thursday announced that they would be tweeting responses to the evening’s vice presidential debate from a new Twitter account: @OFAdebates.

But that account did not exist. Then, shortly after 9 a.m. eastern, an anonymous Twitter user reserved the account @OFAdebates, using a photo of Macaulay Culkin from the movie “Home Alone” as avatar, with the location set as “Not Chicago,” an obvious dig at Obama’s Chicago-based campaign team.

An hour later, the account appeared to be safely back under the control of the Obama campaign, with an OFA avatar and website.

I don’t think that announcing the account before setting it up is the only lack of foresight here. How is “OFAdebates” or OFA for that matter pronounced?

{ 5 comments… read them below or add one }

Icepick October 11, 2012 at 12:02 pm

Increasingly I am seeing a complete lack of even basic management from that team. It’s rather disturbing to realize they’ve got their fingers on “the button” (is there an app for that?) and have for the last several years.

Seriously, how do you announce that you’ve done something this simple without have DONE IT FIRST? WTF?

Icepick October 11, 2012 at 12:07 pm

OFALdebates might have been good. Truth in advertizing, and all that.

Steve Verdon October 11, 2012 at 2:26 pm

Oh Fa….not the best of names? Is it Name or an acronym….well either way it sucks. One it sounds dumb, and two I have no idea what it stands for.

Icepick October 11, 2012 at 3:14 pm

Stands for “Oh, fuck, another debate.” Reaction of common citizen. Thank God there are at least three football games on tonight.

Steve Verdon October 11, 2012 at 3:30 pm

I’m so glad I don’t get regular television programming (Netflix/DVDs only).

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