Around 1960 my mom became a disciple of Adelle Davis, she discovered healthfoods, and things like Twinkies and Wonder Break disappeared from our diet, never to return. Before then Twinkies, Wonder Break, Hostess Cupcakes, Hostess Snowballs, and other highly processed and largely nutrition-free items were occasionally on the menu. I never much cared for Twinkies but I remember being quite fond of of Hostess Cupcakes. I don’t believe I’ve eaten any of them more than a half dozen times in the last fifty years. Other things that were on the banned list: Sugar Smacks, Sugar Pops, Frosted Flakes, Trix, all other heavily sweetened breakfast cereals, Jif or Peter Pan peanut butter or similar products. They were supplanted by whole oats, blackstrap molasses, wholegrain bread, freshly ground peanut butter, wheat bran, brewers yeast, and yogurt. As you might imagine no one ever wanted to trade for my lunch at school.
Something of which most people are not aware is that the original Twinkies of the 1930s were not filled with the familiar vanilla-flavored cream (or, perhaps, “imitation vanilla-flavored cream-like substance” would be more appropriate) but with banana cream. When bananas became scarce during World War II, the vanilla-flavored cream replaced the banana cream and the iconic Twinkie was born. I have no memories of those pre-war Twinkies but I have distinct memories of banana cream-filled Twinkies which makes me suspect that Hostess must have produced them occasionally in the 1950s.